Leadership insights from Paul Robinson garnished with a splash of humour
How to identify the right speaker for your needs?
How to identify the right speaker for your needs?

How to identify the right speaker for your needs?

Selecting the ideal keynote or motivational speaker for your conference or training session is a pivotal decision that can either elevate the event to new heights or leave attendees uninspired. Here’s a comprehensive guide on identifying the perfect speaker and steering clear of common hiring pitfalls:

How to Identify the Right Keynote Speaker for Your Needs:

  1. Define Objectives and Audience: Begin by outlining your event’s goals and understanding your audience demographics. Identify the message or skills you wish to impart and match them to the speaker’s expertise.
  2. Reputation and Expertise: Research speakers with a solid reputation in your industry or relevant field. Look for a track record of expertise, credibility, and engaging delivery.
  3. Customisation and Adaptability: Seek speakers willing to tailor their content to your event’s theme and objectives. A flexible speaker who can adapt to your specific needs ensures relevance and resonance.
  4. Sample Their Work: Review videos or recordings of the speaker’s previous presentations. Assess their style, energy, and ability to captivate an audience.
  5. Engagement and Interaction: Look for speakers who offer more than just a monologue. They should engage the audience through interactive sessions, Q&A segments, or workshops.
  6. Client Testimonials and References: Don’t hesitate to ask for references or testimonials from previous clients. Their feedback can provide valuable insights into the speaker’s impact.
  7. Professionalism and Preparation: Ensure the speaker is professional in their communication, promptness, and preparation. A prepared speaker indicates dedication and commitment to delivering quality content.

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